Hook&Loop creates human-centered experiences. Starting with design best practices, we conduct research to understand the business and user. We embrace the power of technology to build solutions for the next-gen workforce.
As human-centered as consumer technology
What’s important to the industry, the business — and the user
Minimize complexity, eliminate distractions
Continually learning how to quickly guide users to success
We gather insights —competition, market and business needs, user expectations —to inform the product strategy. We test our solutions to provide more user insights for validation and enhancements.
We determine the scalable benefits of the project : How valuable will the effort be compared to the time and cost to implement?
Our teams rely on use cases to ensure that what we design and engineer matches the product strategy and adds real value. Once a solution or new version is released, we share the proven design assets via IDS.
After a release, we review the performance analytics and user feedback, which informs our decisions about the next iteration.
We’re mentoring the next-generation workforce to help us design the next generation of user experiences. Hook&Loop leads Infor's engagement with the Fashion Institute of Technology (FIT)/Infor Design and Tech Lab (DTech), located on FIT’s NYC campus. DTech provides challenging and rewarding real-world experiential learning opportunities for students, including paid internships at Hook&Loop.learn more about DTech