r+d by design

Hook&Loop creates human-centered experiences. Starting with design best practices, we conduct research to understand the business and user. We embrace the power of technology to build solutions for the next-gen workforce.

our vision

To optimize usability and utility, and create desirability in Infor’s solutions, we’re driven by these four principles:

approachable

approachable

As human-centered as consumer technology

relevant

relevant

What’s important to the industry, the business — and the user

focused

focused

Minimize complexity, eliminate distractions

perceptive

perceptive

Continually learning how to quickly guide users to success

our process

We engineer intensive progress through our work in mobility, where we solve for the unique contextual realities of remote work environments. We then publish those mobility-optimized assets for anyone to use through the Infor Design System (IDS)—fostering extensive progress in the enterprise. This process enables us to compound the value we’re adding for Infor, its customers, and their end-users.

our process

insights

We gather insights —competition, market and business needs, user expectations —to inform the product strategy. We test our solutions to provide more user insights for validation and enhancements.

engagement

We determine the scalable benefits of the project : How valuable will the effort be compared to the time and cost to implement?

engineering

Our teams rely on use cases to ensure that what we design and engineer matches the product strategy and adds real value. Once a solution or new version is released, we share the proven design assets via IDS.

iteration

After a release, we review the performance analytics and user feedback, which informs our decisions about the next iteration.

our future

We’re mentoring the next-generation workforce to help us design the next generation of user experiences. Hook&Loop leads Infor's engagement with the Fashion Institute of Technology (FIT)/Infor Design and Tech Lab (DTech), located on FIT’s NYC campus. DTech provides challenging and rewarding real-world experiential learning opportunities for students, including paid internships at Hook&Loop.

learn more about DTech